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From Calories to Function: How Nutrition Strategy is Being Rewritten
- As consumers shift from calorie-focused to function-first eating, how should food and ingredient portfolios be redesigned to prioritize satiety, protein efficiency, metabolic support, and digestibility?
- How are GLP-1 adoption, appetite compression, UPF scrutiny, and regulatory pressure collectively reshaping product sizing, formulation strategy, and nutrient density targets?
- What does delivering nutrient density and muscle preservation in smaller formats mean for ingredient systems, processing constraints, and cost structures?
- What does “nutrient-first design” actually look like across formulation, manufacturing, labeling, and claims strategy, and where are companies getting it right?